The role of Discovery Research is to make your decisions easier,
not more complicated. Our philosophy is to work with you in designing
research programs that produce results. Our research findings are designed
to answer your specific questions, allowing you to make better-informed
decisions and build more effective marketing programs.
To understand the decisions you need to make, we ask a lot of questions
up front; we'll never pretend to know as much about your organization as
Once the appropriate research has been conducted, our task is to report
the findings in a clear and concise fashion; even the best-designed
research project is worthless if the results are clouded or unintelligible.
We place strong emphasis on executive summaries devoid of research jargon
that include specific, practicable recommendations for action. Key findings
are illustrated with graphics that are used in both written and verbal